Spin Doctoring to Hit High Gear in Glendale

McGuire, a strong supporter of the ROTJ for years now, touched on the topic of Coyote spin doctoring this week and raised some excellent points. "If TNSE...is the (Coyotes) mystery buyer, you won't be seeing them pull the team out Glendale for this year". McGuire further adds, "it is possible that it is TNSE but they will run the team down there for the year any losses OVER 25 mil I believe would be shared between them and the NHL as part of the deal to buy now. But I dont think its them anyway, because I still don't think there are any mystery buyers. It's an attempt to keep tickets getting sold."

Hard to argue with you McGuire! Ultimately money talks. So it is fairly clear to surmise that the "fix" is in until about mid April when Coyote ticket sales finally run due course. Any rumours of saviours from now until then are nearly 100% pure fabrications based on the poor business plan that awaits any owner in Arizona. The spin doctors at the NHL and for the COG will be at work to minimize club losses throughout the season because both have a vested interest to prop up any hope to prey upon local fan wallets.

However, if truly bad news breaks for keeping the team in Glendale before the end of the regular season then that is closer to the truth. Because in this case, the truth would hurt all current stakeholders of the Coyotes.

One would be OFFside to think different!

And unless TNSE has agreed to pick up the tab for the club's losses, don't expect even a TNSE purchase announcement before nearing the end of the upcoming 2010-2011 season. As much as Manitobans would love to expect the New Years Eve Party Of The Century, it is doubtful the announcement will occur until a huge majority of Coyote home games are in the rear view mirror, sometime in mid to late March at the earliest.

Now that still could mean that TNSE signs the papers "on the down-low" at the end of 2010, and has plenty of time to revv up the Jet engines in time for Fall 2011 back in Manitoba including the porting of the AHL Moose to their choice of Thunder Bay, Fargo or even rumoured Saskatoon. This would also allow Glendale off the hook in part or in whole for club losses, allow the NHL to show their good faith efforts have run out of options after 2 years work and keep Goldwater silent throughout.

So in fact, if the will to continue to look for ownership to keep the team in Glendale finally dies, and it will after 2 years and counting, then all parties, the COG, the NHL and by their extension TNSE, all of them have an incentive to keep this quiet from now until next March or April.

The rest is pure marketing and window dressing to keep bringing out 10,000 fans a game at $25 a seat, all for the next 7 plus months. Just don't expect many costly promos, as the team's budget will be "revamped" once December 31st is reached.

Stay tuned, as 1995-96 showed us that the last few loops of the wild ride occur right before the end of the ride. I'm just glad I'm watching from afar and not actually on the roller-coaster 14 years later.

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Chris
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